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From breaking stories in women's athletics to NIL updates, recruiting tips, and community highlights, She Loves Sports keeps you connected to what matters most. Our content is written for athletes, parents, coaches, and advocates who believe girls and women deserve every opportunity to compete, grow, and lead in sports.
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Quote - "When I played sports, I recognized I had a sense of control that I did not have in other areas of my life."

Dr. Jo is an accomplished athlete, coach, advisor, Neuroscientist and Entrepreneur who shares her story of overcoming self-doubt....something we all experience. Listen in to Jo describe her invention that captures movement in real time and teaches it back to the wearer with vibrations felt through sensors. It's a fascinating device that may well end up helping numerous industries outside of sports!

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July 24, 2026

Ep. #204 Inside AT&T's Fan-First Playbook for WNBA All-Star, ft. Sabina Ahmed

In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T.

AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019.

Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponsor of AT&T WNBA All-Star.

In this episode, hear about:

🏀 How AT&T is bringing WNBA All-Star to life for fans in Chicago and beyond
📱 Why the best sponsorships create experiences – not just brand visibility
✨ How a fan-first strategy builds stronger brands, deeper loyalty, and lasting business impact

As Sabina explains, the brands that will win in women's sports aren't just the ones that sponsor the game – they're the ones that create meaningful connections between fans, athletes, and the sports they love.

The Business Case For Women's Sports
Caroline Fitzgerald

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